The world is on the cusp of a brilliant new age of innovative human transportation – cars, trucks, trains and planes.
January’s Consumer Electronics Show in Las Vegas (where CDs, DVDs and 3D printers were first launched) might just be the touch-paper that ignites the electric vehicle (EV) firework.
Las Vegas is the venue for Herbert Diess, CEO of VW Passenger Cars revealing VW’s next all-electric concept vehicle. VW has been a bit sniffy about EVs in the past, but it needs to regain its car-manufacturing mojo and do something about its reputation after the recent emissions scandal.
VW has always been known for innovative technology, precision engineering, quality and an enviable global sales and distribution network. And with cash reserves of $32 billion its pockets are deep (even allowing for the €6.5 billion it has set aside to clear up the emissions mess). The emissions scandal should prove to be yesterday’s fish-n-chip paper as I think a lot of car manufacturers were cheating. Yes – even a few in the USA probably bent the rules a tad.
So I predict a big noise from VW in the EV market. And I also offer VW some advice – now is the time to get serious with a technical collaborator, a Google, Apple, or Tesla.